FAB.COM
FAB.COM

Architecture & Design | Industrial Design - October 1, 2012

“We’re on a mission to help people better their lives with design.”

Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations.

The common theme for Fab.com’s product selection is good design. Fab.com will feature design products in a wide range of  categories such as furniture, home accessories, technology, entertaining, lighting, art, outdoor, toys, personal accessories, and more.

Fab.com is working with a unique roster of influential designers and manufacturers as well as talented, emerging designers selected by the Fab.com curation team.

As part of the ongoing OTHERS by Hypebeast series, attention is turned to Fab.com and their Chief Design Officer, Bradford Shellhammer. Spearheading the fastest-growing eCommerce website around, Shellhammer opens up about the principles behind the company that has laid the groundwork for success. Relying on an idea that the creator’s story is every bit as important as the technical construction, it’s no wonder why the passion is transparent on both the ends of the manufacturer and the seller. Simply put, Shellhammer and his partner’s success stems from one tiny realization: what could they both do better than anyone else?

http://hypebeast.com