First MOOOI showroom at New York
First MOOOI showroom at New York

Design Events | Luxury Brands - June 23, 2015

Moooi arrived at New York to open its first showroom and brand store in the United States. Manhanttan is now hosting a new world of design opportunities.

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Moooi is the very first Dutch design brand opening a store in the upcoming Nomad area, which is known for its fine architecture and central location next to the iconic Chrysler and Empire State building. Having developed at a quick rate over the last years, Manhattan’s Nomad area has rapidly become an attractive commercial hub for stylish brands and Moooi is delighted to take up residence next to luxurious hotels, quality restaurants and cutting-edge mono and multi brand stores. ‘New York is the capital of the US and Manhattan is the place to be for an upscale design brand. We need to have a clear first hand representation of who we are and what we stand for’, reveals Moooi’s CEO and Founder Casper Vissers.

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Five years ago Moooi began conquering the US market as a consequence of its rapid growth. ‘The clients in the US needed a lot of service so we decided to ship out most of our products, commence warehouse activities and start invoicing in US dollars. It became the natural moment to found Moooi USA Inc., daughter of Moooi BV’, explains Casper Vissers. Now the time has come to invest in the brand’s image and immense potential by showing the US public that Moooi is not only about ground-breaking lighting products but also about exceptional furniture, a brand new Moooi Carpets collection and a whole lifestyle experience based on the belief that design is a question of love.

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The Manhattan Showroom and Brand Store is the pilot project for Moooi USA. ‘I am pretty sure that soon enough there will be at least one more Moooi store on the West coast. California would be the next logical geographical choice’, explains Casper Vissers with due anticipation.

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“Moooi is an urban brand designing for a new world, it fits perfectly with the city’s vibe and has achieved a great following, even before the opening of Moooi New York” Marcel Wanders

Let Home&Decoration know what do you think about Moooi… Have you ever visited a Moooi showroom?