Karl Lagerfeld's Eponymous is coming
Karl Lagerfeld’s Eponymous is coming

Fashion & LifeStyle - October 1, 2015

Brabbu - lighting Karl Lagerfeld's Eponymous is coming Karl Lagerfeld's Eponymous is coming bb lighting 750A partnership between G-III Apparel Group, Ltd. and Karl Lagerfeld Group BV is to see the designer’s namesake brand developed for the US, Canadian and Mexican markets.

Under the joint venture, Karl Lagerfeld products are expected to ship for the Spring 2016 season.

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They will include apparel and some consumer products — including handbags and excluding eyewear, fragrance, cosmetics, watches, jewelry and hospitality services.

G-III has been granted a five-year license (with two renewals of five years each) for women’s apparel, women’s handbags and men’s outerwear.

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“We believe that these first categories will quickly form the cornerstone of our North American business,” said Pier Paolo Righi, CEO and President of Karl Lagerfeld Group BV.

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The collection will be under Lagerfeld’s artistic direction, producing both womenswear and men’s outwear along with a line of handbags targeted towards the American market. Karl Lagerfeld line will be launched in department stores which will be followed by an opening of its New York flagship in 2016. Till then take a look at Karl Lagerfeld’s largest store in the world and the first in London.

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Morris Goldfarb, G-III’s Chairman, Chief Executive Officer and President, said, “Karl Lagerfeld has a rich history and has truly captured and captivated the imagination of women and men around the world. We are excited to have formed this partnership and are poised to launch this iconic fashion brand to a new generation of consumers. We are looking forward to shipping product for the Spring 2016 season and believe we can build and grow a meaningful business for Karl Lagerfeld product.”

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Karl Lagerfeld is known for injecting classic shapes with new life and for taking fashion into new directions. For the past sixty years – from 1955 to today – Lagerfeld’s creations have consistently demonstrated his extraordinary feel for the ‘now’. Right from the start of his career, the designer has worked for luxury houses such as Balmain, Patou, Fendi, Chloé, Karl Lagerfeld and Chanel. As creative director and chief designer of Chanel since 1983, he is regarded among experts as the sole legitimate successor to the founder and fashion legend Coco Chanel. Since 1965 Lagerfeld has been designing two – of late even four – collections per year for the Italian house of Fendi, not to mention his own eponymous label.

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