We present you The Evolution of MAISON&OBJET PARIS, with the reorganization of four vital sectors. In September, MAISON&OBJET PARIS will unveil a revised geography under the sign of transversality. The key idea: a more fluid visit for buyers and new business environments for exhibitors.
A revised textile offer
Having been grouped together in a special hall until 2015, the textile offer continues to mutate. The harmonious integration of decorative textile concepts for the fair overall (in Halls 1, 2, 3, 4 and 5A) means that different stylistic families are clearly indicated for their appropriate buyers. High-end household linen exhibitors are united in Hall 4 – ELEGANT – visited by the department store, high-end decoration boutique and large international account buyers. Thirty of these brands share not only a 2000 square meter space but also their brand policies and expertise in custom-made creations. Another notable group: the companies geared to specialty stores (department stores, buying offices, mail order companies, and mass market stores) are located in Hall 5A – COMPLEMENTS.
Movement in the OBJET Center
The COOK+DESIGN and EASY LIVING sectors are most concerned by the partial reworking of this booming category that is divided between Hall 6 and part of Hall 5A. The two universes have become more interchangeable. Their synergy is based on the constant evolution of tableware that veers towards leisure gastronomy and a sort of everyday “mix&match”. The circulation in Hall 6 has been reworked to offer a better orientation to locate the 800 brands in Hall’s five universes. Often referred to as the “M&O concept store”, Hall 6 welcomes the L’Espace Retail this season that addresses the pressing problems of retail today.
The emergence of the INFLUENCES Center
By grouping together the environments of Halls 7 and 8, it highlights the DNA of brands and products that contribute to the fair’s overall influence because of their innovations, avant-garde approaches, and creativity. This third center is dedicated to the increasing flow of order-givers looking for exclusivity. In Hall 7, it is nourished by a fertile dialogue between design and the decorative arts, thanks to the confrontation of NOW! DESIGN À VIVRE and SCÈNES D’INTÈRIEUR GALLERY.
The rising impact of MAISON&OBJET | PROJETS |
Inside the Influences Center, the ritual meeting place of September’s MAISON&OBJET | PROJETS | enriches its offer with premium solutions for interior design layouts and decoration by proposing specific contents and services. Thanks to Ilse Crawford, M&O Designer of the Year for September 2016, interior designers, designers, and creators can optimize their fair visit in the Designer’s Studio, a new place for working and networking conceived to encourage meetings and exchanges. And, as always, the material library and informative exhibits such as Light Trend by Lisa Ishii, stimulate visitors’ imaginations. These essential sources for expertise play a key role in the evolution of MAISON&OBJET PARIS.
How was the last MAISON&OBJECT? Take a look at this video!
See Also: What to find at Decorex London